Online dating is surprisingly unregulated, considering how popular, not to mention profitable, it has become. If you love Ayn Rand, you may find your Dagny Taggart at The Atlasphere. For cowboys and cowgirls, there’s Equestrian Cupid. For those suffering from mental illnesses, there’s No Longer Lonely. There’s a dating site for pretty much any type of person out there. As you might expect, many such sites cater to specific religious or ethnic groups. There are the well-established sites such as eHarmony and, which charge a monthly fee and cater to a broad audience.īut there also are host of sites that focus on niche matchmaking.
An estimated 40 million Americans have tried online dating at some point. Feeling lonely this holiday season? Maybe you’re thinking of signing up for an online dating service.